AI and software for consumer brands
We build AI for consumer brands that sell through their own webshop, marketplaces and retail partners: product content for every channel, sell-out data from retailer portals in one place and service for D2C customers. Brand and regulatory teams approve every claim before it reaches a shelf or a screen.
Where the work gets stuck.
Content for every retailer's template
Each retailer and marketplace wants product content in its own format, image specification and attribute list. Brand teams rewrite the same product many times and still see listings rejected.
Sell-out data scattered across portals
Sales and stock data sits in retailer supplier portals, NielsenIQ reports, Amazon and your own Shopify store. Commercial teams download and merge it by hand before every business review.
Claims that need checking
Ingredients, nutrition, sustainability and safety wording must be correct and consistent in every market. One outdated claim on a retailer site becomes a compliance issue.
How we improve consumer brands.
Each one is scoped around your systems and rules, and each one keeps a person in charge of the decisions that matter.
Channel content generation
Master data from Akeneo or Salsify becomes titles, bullets and descriptions for each retailer and language, within each channel's rules. Brand managers approve content per product before it is syndicated.
Claims and label checking
New and existing content is checked against your approved claims library, ingredient data and packaging text, and deviations are flagged with the source. Regulatory staff decide what may be published.
Retailer sell-out data pipeline
Sales, stock and promotion data from retailer portals, marketplaces and your D2C shop is collected, cleaned and mapped to your own article codes in one warehouse. Account teams prepare business reviews from a single dashboard.
D2C customer service agent
Questions about orders, subscriptions, ingredients and product use are answered from Shopify order data and your product knowledge, in the brand's tone. Complaints about product safety or health always go to a person.
Product knowledge assistant for staff
Sales, service and marketing staff ask about specifications, certifications and launch dates and get answers from the PIM, spec sheets and briefs. Each answer shows its source, so outdated documents are easy to spot.
Subscription and loyalty apps
Subscription portals, loyalty programmes and product registration apps that give the brand a direct relationship with its customers. They build on the Shopify and Klaviyo data you already own.
Built around the rules.
What we design for from the first week. Your legal and compliance people keep the final word.
General Product Safety Regulation
Since December 2024, online listings for consumer products must show manufacturer details, product identification and safety warnings. Content workflows we build carry those fields to every channel and flag listings where they are missing.
Green claims
The EU directive on consumers in the green transition bans generic environmental claims without recognised proof, applying from September 2026. Generated content is limited to claims in your approved library.
Food and cosmetics claims
Nutrition and health claims for food and claims for cosmetics follow their own EU regulations. We encode the rules your regulatory team sets and keep a person approving claims content.
Reviews and D2C marketing data
If you display or summarise reviews, you must say whether and how they are verified, and D2C marketing data in Klaviyo needs valid consent. We design review features and personalisation around both.
Works with what you run.
If a system has an API, a database, an export or an inbox, we can build on it. These are the ones we meet most.
- Shopify
- Salsify
- Akeneo PIM
- Klaviyo
- Amazon Seller Central
- Bol.com Retailer API
- NielsenIQ
- Retailer supplier portals
- Google Merchant Center
- BigQuery
Where to start.
Content for one retail channel
We pick one product range and one retailer or marketplace with strict content requirements, and generate listing content from your PIM with checks against the claims library. The brand team compares the output with current listings before anything is syndicated.
Talk it throughWhat it includes
- Connection to Akeneo, Salsify or your PIM
- Channel templates and attribute rules
- Claims library check with flagged deviations
- Approval queue for brand managers
A guide to start with.
Further reading.
LLM evals: how to test AI features before every release
A practical approach to LLM evals: build a test set from real cases, combine code checks with model grading, and block releases that regress.
5 min read
Human-in-the-loop AI agents: design patterns for production
The patterns we use to run AI agents safely in production: approval checkpoints, confidence thresholds, tool permissions, audit trails and fallbacks.
4 min read
How to evaluate RAG: retrieval metrics, faithfulness and golden sets
How to measure a RAG system properly: separate retrieval from answers, check faithfulness claim by claim and build a golden set you can trust.
4 min read
Common questions.
It can, though we set up an approval step for claims-sensitive products. Low-risk updates such as corrected dimensions can flow directly if you choose, and every change is logged with its source.
Yes. We read master data and write enriched content back through their APIs, so the PIM stays the single source for syndication. If your master data lives in the ERP or spreadsheets, we start there.
Some portals offer APIs or scheduled exports, and we use those first. Where only a manual download exists, we automate retrieval within the portal's terms of use or agree a data feed with the retailer.
Yes. Subscriptions, bundles, product registration and loyalty features are built as Shopify apps or extensions, with data flowing to Klaviyo and your reporting.